Product Details:
9 oz
WHAT IT IS
Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.
WHAT IT DOES
Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color.
WHAT ELSE YOU NEED TO KNOW
• Key ingredients include Keravis, Astaxanthin, and Purple Orchid toning pigments.
• Signature aromatherapy blend of Pear, Rose, and Sandalwood.
• ZeroSulfate, 100% Vegan Formula.
 
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
 
 
How To Use:
Apply a dime-sized amount to wet hair at the scalp. Using your fingers, lather and work the shampoo down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.
 
PRO TIP: For lighter blondes, alternate with Strength Cure haircare system. For darker blondes and fashion colors, use every shampoo.