Product Details:
10.1 oz
 
WHAT IT IS
Moisturizing shampoo for severely dry, coarse hair, powered by Redken's new RCT Protein Complex.
 
WHAT IT DOES
• Cleansing formula that softens severely dry coarse hair
• Delivers instant nourishment and replenishment for ultra-softness
• Increases manageability and shine
 
WHAT ELSE YOU NEED TO KNOW
• Infused with the Superfood Nutri-Complex: cactus extract, aloe vera gel, and sacha inchi oil.
 
All Soft Mega products are designed to deliver the ultimate hydration and nourishment for your client's hair. This line works great for medium to coarse hair types that struggle to retain enough moisture with regular hydration products. Each All Soft Mega product is infused with a Superfood Nutri-complex of Cactus Extract, Aloe Vera and Sacha Inchi Oil.
 
All Soft Mega Shampoo gently cleanses while providing intense nourishment and softness to severely dry, medium to thick hair. This hydrating shampoo replenishes, improves manageability, and leaves hair with a soft and shiny finish.
 
 
How To Use:
Apply to wet hair, massage into a lather, and rinse.
 
HOW TO RECOMMEND:
Recommend Redken's All Soft Mega Line to:
• The client who has tried Redken's All Soft line and did not feel it was moisturizing enough.
• The client who say moisture and hydration are their #1 hair concerns.
• New or repetitive highlight clients with coarse hair in need of extra moisture.
• The client who uses moisturizing products often yet still has split ends with the crunchy feel and sound of dryness.
• The client who complains of dull hair.